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For the final instalment of “My Copywriter’s Core: The Values That Shape My Business” series, I’m shining Curtain Call Consultancy’s ghost light on authenticity! Now, for a business like mine, authenticity is first, last, and always: it sharpens the quality of the copy and content I create, helps establish and embed trust, and is more effective in a saturated, sometimes incredibly competitive market. Crucially, though, it’s not just me as a business owner who will see the ben

When I first decided to pursue self-employment and establish Curtain Call Consultancy, there was one decision I made with utter conviction and clarity: that as a business owner who just so happens to have a form of Cerebral Palsy and use a wheelchair full-time, the value of equality would absolutely be one of the core values of my business. Now, I cannot and will not speak for the entire community, as everyone’s lived experience of disability is different, but from my point o

The third element of my copywriter’s core and value that shapes my business is curiosity. I’ve always enjoyed learning about the world and what makes people tick, and am rarely seen without a book in my hand, be it for pleasure or research. I’ve been very privileged to find and pursue a career path that allows me to lean into my natural and instinctive state and marry it with my passion for writing. So, how exactly does curiosity shape my business, and what does it mean for m

I’ve lived my life encouraged to find and pursue the things I’m passionate about, and I wholeheartedly believe that’s a key to feeling fulfilled in your career and in life more broadly. On a fundamental, soul-deep level, one of those passions for me has always been writing, using those words to evoke experiences, share stories, and express myself in a world that isn’t always welcoming or designed for me to succeed as a disabled person. English was always my “best” (academical

When I first decided to make the move into self-employment, one of the things that was important to me was really taking the time to figure out which values matter most and how I want to reflect them in how I work and how my business operates. In turn, it’s how those values shape the experience clients have when they work with me. It was strangely amusing how difficult I found this process initially. There was a lot of second- guessing myself, stemming from my perfectionist n