My Copywriter’s Core: The Values That Shape My Business – Diligence

When I first decided to make the move into self-employment, one of the things that was

important to me was really taking the time to figure out which values matter most and how I

want to reflect them in how I work and how my business operates. In turn, it’s how those

values shape the experience clients have when they work with me.

It was strangely amusing how difficult I found this process initially. There was a lot of second-

guessing myself, stemming from my perfectionist nature and how that can lend itself to a

fear of doing and putting myself out there, worrying about how I’ll be perceived. I eventually

talked it through with my mentor, who encouraged me to approach it differently. She said to

me:

“Forget the business for a moment, think about

yourself.”

And as soon as it was reframed in terms of my traits, qualities, and what I bring to the table

and what shapes me, the decision process became smooth, as I was able to trust myself

and my instincts. I chose five qualities that I think reflect myself and thus feed into my

business naturally, and have come to think of them as my “copywriter’s core”. Each of these

blogs will discuss one of these in turn: how they shape my business and the impact they

bring for my clients, both in terms of the projects I undertake and in building our relationships.

First up, we’ll talk about diligence.

The quality that springs to most people’s minds

When I’ve casually asked colleagues, friends & family the vast and frightening question:

“What do you admire most about me?”, I was struck by how often “your diligence” came up

as the first answer, by all those groups despite having different capacities and lengths of

time for how long they’ve known me.

Diligence is defined as “careful and persistent work or effort”. When I take a moment to

reflect on why that particular adjective springs to mind, it’s easy to see: whatever I’ve done in

life, academically, personally and professionally, I’ve always wanted to do it to the best of my

ability, hold myself to a high standard, and foster relationships built on respect, trust and

warmth. I enjoy throwing myself wholeheartedly into a project, taking time and care to know

what makes my clients tick and figuring out how I can best support them, even with the

seemingly “tedious” and most time-consuming tasks. I’ve been complimented previously on

my eye for detail too, so whether you need copywriting or content creation services – my

goal is to de-stress the process, giving you your time and energy to focus on other areas.

But surely every business owner could say they

embody that quality – what makes you stand out?

I wholeheartedly believe that it’s my lived experience that lends itself well to diligence, being

one of my core values. Having a disability and how inherently that sets you up to be

underestimated, undervalued and unfortunately underrepresented in lots of areas of life,

means I’ve had to become incredibly diligent in order to succeed and be taken seriously.

That quality shines through in the work I do and my outlook on life, and I will give my best

from the start through to the end of a project, looking after your ventures just as if they were

my own.

If you’d like to discuss how my copywriting and content creation services can help you, head

to my contact form on the website, or let’s get social on Facebook, X or Instagram.